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How to use Linkedin for personal branding

Have you ever wondered:

· How do people use LinkedIn to promote themselves?

· Why some posts receive a lot of comments and shares, and some receive none?

· Why so many people say that LinkedIn is the only channel they use to generate leads and referrals?

I started out with the same questions, but I also knew that I didn’t want to spend too much time on testing various methods that may not work. I also wanted to use LinkedIn’s free version because I didn’t see the benefits of LinkedIn Premium (I still don’t).

So I attended several LinkedIn workshops and I started following people on LinkedIn so that I could learn from them, and then I applied this knowledge to my mediation practice.

I am a Nationally Accredited Mediator NMAS with more than 20 years of business experience. I hold a Master of Business Administration and a Bachelor of Education. I have completed the Nationally Accredited Mediator Training Program and the National Mediation Assessment. I am currently pursuing my Master of Laws in Dispute Resolution and the Certificate IV in Training and Assessment.

In this course, you will learn:

· How to build your LinkedIn profile.

· How to build your authority.

· How to generate referrals.

· How to build your network faster.

· How to create LinkedIn posts.

You will also:

· Create your own LinkedIn profile.

· Decide which posts can work for you.

· Tie everything together with an action plan.


Ensure that you have an active LinkedIn account (or register with LinkedIn if you don’t have one) prior to course commencement

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