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Website Conversion Rate Optimisation (CRO)

Many times, people land on websites without taking any action, e.g. contacting the business owner. There are many reasons for this – this session outlines and addresses the most common reasons so you can fix any issues on your website.

What you will learn: • What is CRO and why it’s important • What elements on a website drive CRO – key elements of an effective website • Practical – what websites make you want to act and what don’t and why • Best practice for websites to optimise CRO • Practical – students are given a fictitious business and have to design a website simple overview of structure (wireframe)

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