Marketing Analysis and Statistics Hornsby - Ku-ring-gai Community College

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Marketing Analysis and Statistics

In this course you will learn how to use data and statistics to measure how digital marketing is performing in your business.

You will learn:

  • Which website statistics are important and how they tell you what is working / not working on your website.
  • Which social media statistics to look at to understand if social media is worth it.
  • How to analyse email marketing data to know what your audience likes
  • How to measure if you are showing up in Google search results (SEO)
  • How to create a simple monthly marketing dashboard to track marketing results over time.

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