Marketing Analysis and Statistics
In this course you will learn how to use data and statistics to measure how digital marketing is performing in your business.
You will learn:
- Which website statistics are important and how they tell you what is working / not working on your website.
- Which social media statistics to look at to understand if social media is worth it.
- How to analyse email marketing data to know what your audience likes
- How to measure if you are showing up in Google search results (SEO)
- How to create a simple monthly marketing dashboard to track marketing results over time.
<p><em>In this course you will learn how to use data and statistics to measure how digital marketing is performing in your business.</em></p>
<p><em>You will learn:</em></p>
<ul>
<li><em>Which website
...To claim NSW Government funding* under the Adult Community Education (ACE) and Tech Savvy Small Business (TSB) Programs**, please contact us on 9482 1189, email clients@hkcc.nsw.edu.au,
or complete the online enrolment form: http://www.hkcc.tech/enrolment/
*This training attracts full NSW Government funding under the Adult Community Education (ACE) and Tech Savvy Small Business (TSB) Programs, if you meet the following eligibility criteria:
• Are an AUS citizen, permanent resident, humanitarian visa holder, or a NZ citizen
• 15 years or older
• Live or work in NSW
• No longer at school or equivalent
AND (ONE of the following for ACE)
• Have very low literacy, language and/or numeracy skills, or
• Have limited employability skills where you require considerable additional support, or
• Have persistent and ongoing personal issues impacting on educational achievements, or
• Have a significant educational disadvantage impacting a student's ability to succeed in training
AND (for TSB)
• An owner or employee of a small business**
**A small business is defined as: 20 employees or less or an annual turnover of less than $2,000,000
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