Marketing Analysis and Statistics

In this course you will learn how to use data and statistics to measure how digital marketing is performing in your business.

You will learn:

• Which website statistics are important and how they tell you what is working / not working on your website.
• Which social media statistics to look at to understand if social media is worth it.
• How to analyse email marketing data to know what your audience likes
• How to measure if you are showing up in Google search results (SEO)
• How to create a simple monthly marketing dashboard to track marketing results over time.