Business & Professional Development - Hornsby - Ku-ring-gai Community College
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Business & Professional Development

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Instagram for Business

Instagram is a visual platform for marketing and connecting, with over 9 million regular users in Australia alone. For business owners it's a fabulous way to get free exposure and leverage a large audience. Whether it's hashtagging, content curation, best scheduling times, or understanding stories, this workshop is designed to cover what you need to know to achieve maximum results for your business on Instagram. [More]

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Networking for Small Business

The right networking strategy can raise your business profile, generate referrals, fast forward rapport and help you to build long term business relationships that will benefit both you and your business. Not everyone is a natural networker, but this workshop will identify the key fears and how to manage them, tips and tricks including body language and conversation starters, a guide to the best local networking opportunities, and you will leave with your own networking strategy,... [More]

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Leveraging LinkedIn

"LinkedIn for Business" is a course that teaches professionals how to use LinkedIn to grow their business and network effectively.  Participants will learn to create standout profiles, post engaging content, and use LinkedIn's features for marketing and finding leads.  The course also covers networking tips and how to measure success with LinkedIn analytics, helping participants make the most of this powerful business platform. [More]

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Search Engine Optimisation vs Pay Per Click Advertising

During a search online, you either show up as organically or as an ad – both are getting increasingly hard due to the search engine rules. In this session, find out how both organic and Pay Per Click (PPC) work so you can maximise your chances of your website showing up in online searches. [More]

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Personal wellbeing in the workplace

In this course you will learn factors that may influence wellbeing, and how to advocate for and feel empowered about personal wellbeing in the workplace. [More]

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Sustainability in the Workplace

In this course you will learn skills and knowledge to identify opportunities to improve the sustainability of work practices: benefits and areas of improvement of sustainable work practices  sustainability legislation and organisational policies and procedures identify, measure and document usage of resources. Please contact HKCC if you like to study the equivalent accredited unit BSBSUS211 Participate in sustainable work practices. [More]

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Time Management

In this course you will learn how to implement time management processes to organise and complete work tasks. You will learn to: develop and implement a time management plan with support of relevant personnel. complete work tasks within timeframes, seeking opportunities to use digital tools where applicable seek and use feedback to monitor and improve work performance. [More]

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Workplace Communication

In this course you will learn how to use written, oral and non-verbal communication in the workplace. You will learn to: identify the most appropriate method of communication for a selected audience prepare written material, following organisational requirements actively listen and question techniques in a workplace discussion communicate information and ideas verbally in a workplace discussion, considering the needs of those from diverse backgrounds identify and report any... [More]

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Social Media Marketing

Social media has gone from a 'new trend' to a fundamental part of business marketing strategy. Join us as we unpack the benefits, the differences between platforms and inside tips to maximise social media marketing success. [More]

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Website Conversion Rate Optimisation (CRO)

Many times, people land on websites without taking any action, e.g. contacting the business owner. There are many reasons for this – this session outlines and addresses the most common reasons so you can fix any issues on your website. What you will learn: • What is CRO and why it’s important • What elements on a website drive CRO – key elements of an effective website • Practical – what websites make you want to act and what don’t and why • Best practice for websites to optimise... [More]

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